Glenmorangie (pronounced GlenMORangie, where the second half of the word rhymes with orangey) is a popular Scotch whisky brand that is once again growing. Glenmorangie pride themselves on their use of their wood. A number of years ago there was a popular belief that Glenmorangie’s batch of whisky they had maturing was no good and they would soon fall out of relevancy. They have managed to turn that around through clever cask management. Glenmorangie has always been extremely popular in Scotland – the best selling single malt for decades. Internationally, their market share is about 6%.
Glenmorangie opened as a distillery in 1843 and was purchased in 1918 by the MacDonald family. They owned the distillery until 2004. Glenmorangie is currently owned by Moet Hennessy Louis Vuitton, who have marketed the brand on a more international scale – as evidence, see the French sounding names of some of their whiskies. They have also tried to position it as a luxury brand as much of the other brands under the company are.
Glenmorangie’s whiskies have been showered with awards for a number of years, especially their 18 year old and 25 year old. If you can afford them, it’s definitely worth experiencing these whiskies once.